Add Yahoo as a preferred source to see more of our stories on Google. LeBron James is kicking off National Cereal Day next month in colorful style, thanks to a new collaboration with Fruity Pebbles ...

Last year, Fruity Pebbles teamed released several new products and launched several collaborations all in commemoration of their 50th anniversary, but while the iconic cereal’s milestone birthday may ...

The official collaboration means that there is also some limited edition cereal releasing, Magic Fruity Pebbles. The special boxes are filled with the same pebbles that can be seen on the LeBron 19 ...