As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

Discovering the right marketing metrics is like finding the perfect bowl of porridge. Too many metrics overwhelm and too few lack insight. The central character of the children’s story "Goldilocks and ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

This article will go through the types of content marketing metrics that can help you in terms of consolidating your long term marketing vision. There is an enormous difference between creating impact ...

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business ...

Revenue teams perform better when sales and marketing are in alignment, but rather than seeing themselves as fighting for the same team, they tend to see the other as an unworthy or unreliable partner ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

In today’s world, nearly everything can be measured by metrics: Facebook likes, Twitter followers, YouTube views, etc. In a world of big data, metrics drive our behavior, but in sixteen years in ...

Opinions expressed by Entrepreneur contributors are their own. Metrics are the foundation for any successful marketing strategy, but most companies fail to use many of these important metrics to ...

How much does a “like” on Facebook really matter? And how important, really, is increasing your company’s market share? Answers to these questions are important to marketers for obvious reasons. If a ...

We track everything from clicks to followers—but are we measuring success, or just collecting comforting numbers that hide ...