Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

Mariah is a Berlin-based writer with six years of experience in writing, localizing and SEO-optimizing short- and long-form content across multiple niches, including higher education, digital ...

In 2024, the golden trifecta for B2B marketers comprises leveraging technology, tailoring content and embracing a human-centric approach. Amid the dynamic landscape of innovative technology and ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help ...

Smarter tech choices. One-size-fits-all platforms often overpromise and underdeliver. A best-of-breed strategy promises agility and efficiency. Strategic integration. “Leave and layer” beats “rip and ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Accenture has agreed to acquire the business of media and marketing ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Hearsay Systems, a global leader in digital client engagement for financial services, is entering a new phase as it gets snapped up by another digital marketing technology giant. On Monday, Yext, a ...

Local tech executive R.J. Talyor, whose previous startup was acquired by New York City-based Shutterstock Inc. three years ago, is hoping to replicate that success with his new startup, Backstroke Inc ...