What are Gen Z’s favorite brands? How can brands engage with the younger demographic and gain their loyalty and trust? Bjorn Thorliefsson, amp’s Head of Research & Insights, explores the role brand ...

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“Faah” is 2025’s latest brainrot phenomenon, a distorted, primal bark turned viral vocal challenge. Born from Taileon’s quirky recordings and boosted by Premiumtai, the sound exploded across TikTok as ...