Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. This month, Modelo Especial became the top-selling beer in the United States, surpassing longtime ...

Michelob Ultra and Modelo Especial are battling it out to be America’s top-selling beer. Modelo Especial has been the ...

Modelo Especial has become the best-selling beer in the nation — at the expense of Bud Light after its Dylan Mulvaney fiasco — thanks to shrewd marketing and rising brand recognition, the company’s ...

In June 2023 Modelo Especial overtook Bud Light as the best-selling beer in the United States - and it never looked back as the gap has grown over the past two years. “Modelo, and to a certain extent ...

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...

In April 2024, Salvador Gutierrez got a big surprise. The Oxnard, California-based food vendor, who made his living selling sweet drinks called Agua Frescas, received a new customized street cart and ...

Modelo Especial held its title as the top-selling beer on a dollar basis in the U.S. for the second month in a row in June. The Mexican lager has generated more dollars than any other beer brand in ...

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as ...

The United States loves its beer. We rank second in the world in terms of consumption, trailing only China when it comes to total volume. However, Americans drink twice as much as the average Chinese ...