While Modelo Especial remains the No. 1 beer in terms of dollar sales, "Ultra has maintained an upward trajectory" as overall beer sales have dipped, Williams said. As Michelob Ultra's sales volume ...

The maker of Modelo Especial said the discount beer label is seeing “remarkable growth” following Anheuser-Busch’s disastrous tie up with Dylan Mulvaney six months ago – and predicted that its ...

Modelo Especial's U.S. owner and distributor wants to emphasize that the brand's rise to the top of the country's beer market didn't happen overnight. "The fact that we became the No. 1 beer in ...

Modelo's story is one of quiet persistence and cultural pride. The brand began in Mexico and grew far beyond its borders, not necessarily through flash or hype, but instead through steady ...

Michelob Ultra notched a major milestone, surpassing all its rivals to become the top-selling beer in America, according to recent data. Executives credited its rise to the top, which included ...

Modelo Especial held its title as the top-selling beer on a dollar basis in the U.S. for the second month in a row in June. The Mexican lager has generated more dollars than any other beer brand in ...

Modelo Especial, second only to Bud Light In U.S. beer dollar sales, is rolling out new test products to help it grow even more. It may surprise you to know that only Bud Light sells more beer in the ...

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization as ...