A viral beauty trend dubbed “recession brown” or "recession bruntte" is taking off online, encouraging a more natural, low-maintenance hair color that helps save money.

Women with natural light-brown hair who have dyed it for years are hitting back at the term "mousy brown," generally used to describe a hair color that falls between dark blond and light brown.

Emma Aerin Becker is an experienced beauty writer, focusing on shopping roundups, digital features, and trend stories. She's ...

Since reddish hair colors are some of the hardest ... An all-over hue like this is easiest to maintain on natural strawberry blonde to light brown hair. A rich, gilded caramel styled in waist ...

Bronde hair is basically the goldilocks of hair colors—not too brown, not too blonde ... The lighter tendrils draw light in to complement the richness of her natural brunette. Olivia Munn rarely ...

If you have medium brown hair and hope to be a medium blonde, you can likely use a high-lift color because it's within five shades of your natural color. If you have dark brown hair and want to be ...