Netflix has taken a decisive step in the entertainment industry by announcing its commitment to generative AI, a move that ...

The streaming platform had its best ad sales quarter to date, doubled upfront commitments and is on track to more than double ...

Netflix is actively exploring a bid for Warner Bros Discovery's studio and streaming business, retaining a financial advisor ...

Netflix opened its big black box of data for the first time in 2023, lifting the lid on viewing figures for its entire catalog of movies and TV shows in spreadsheets that span tens of thousands of ...

Netflix shares dropped around 6% in after-hours trading despite delivering solid third-quarter (Q3) results, as a substantial ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

On Netflix, it was a big first half of 2025 for limited series and — outside of phenom Squid Game — OK six months for ongoing scripted series. Only two English-language returning scripted series, The ...

A Parrot Analytics study of thousands of titles across Amazon Prime Video, Disney+, Netflix, and Max finds that movies deliver disproportionately high engagement relative to the volume of content ...

Netflix (NFLX) just released its third-quarter earnings report, and the market’s reaction was negative. NFLX stock is down ...

As streaming continues to dominate the media landscape, new data from consumer analytics firm CivicScience reveals that Netflix’s audience isn’t just binge-watching shows. They’re also shaping trends ...

(Reuters) -Netflix shares declined more than 4% on Friday as some investors were disappointed by a revenue forecast that was driven more by a weaker dollar than strong demand for the streamer’s ...