Los Angeles Lakers forward LeBron James debuted the Nike LeBron 23 "Honor the King" colorway before its release date.

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Nike has used LeBron James' 23rd signature basketball shoe to highlight pivotal moments throughout his legendary career. So far, six of the 23 colorways have been released (not in chronological order) ...

There is never a dull moment for LeBron James. However, this week has been especially eventful for the Los Angeles Lakers forward. James debuted an early sample of the Nike LeBron 23, which drove the ...

Even in the off-season, Caitlin Clark is going toe-to-toe with NBA legends. But this time, it’s not her stats, but brand that ...

As Los Angeles Lakers’ LeBron James enters another chapter of his legendary NBA career, the league’s all-time leading scorer also carries the longest standing signature sneaker line in sports today.

For more than two decades, LeBron James has been partnered with Nike. After being selected as the first overall pick of the 2003 NBA draft out of St. Vincent-St. Mary’s High School, 18-year-old James ...

LeBron James’ latest game-day fit is winning fans’ hearts online. The Lakers legend modelled a blue and yellow bomber varsity ...

LeBron James’ latest game-day fit is winning fans’ hearts online. The Lakers legend modelled a blue and yellow bomber varsity ...

Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl. While LeBron's signature ...

Nike has signed Cleveland Cavaliers forward LeBron James to a lifetime deal in what one source familiar with the negotiations said is the largest single-athlete guarantee in company history. "We can ...

LeBron James has built one of the most lucrative business profiles in sports. Since entering the NBA as the No. 1 pick in 2003, he parlayed on-court success into long-term commercial partnerships, ...