Such a stupid slogan of Nike’s: “Just do it ... weight and height for specific recommendation for which type of car seat to use. If you need more help than the detailed information ...

Nike—the “Just Do It” running shoe company—has reigned as the world’s largest footwear brand for as long as anyone can remember. In terms of revenue (about twice that of Adidas, its ...

A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Emily Bode is as much a student of history as a student of fashion, so it's only natural that her first foray into athleticwear would be steeped in nostalgia - and full of enough charming details ...

Nike Inc.’s newly appointed Chief Executive Officer Elliott Hill is about to find out the full extent of the problems he’s inherited. The world’s largest sportswear company will report ...

The best Nike running shoes have been used by elites to produce remarkable feats in recent years. For instance, in 2023, Kelvin Kiptum shattered the marathon world record with a stunning time of 2 ...

When Nike Adapt BB 'smart shoes' were announced, we must admit we groaned slightly and thought, "Oh great, another way to count steps." But this is something very different. More akin to what we ...

Guest: Richard Wolff is professor emeritus of economics at the University of Massachusetts, Amherst, and a Visiting Professor at the New School in New York. He is the host of the weekly program, ...

Nike's fixation on direct-to-consumer strategies derailed its momentum. Nike has grown concerned enough that it ousted CEO John Donahoe to bring back former executive Elliott Hill to lead the ...

Saul Williams has distributed an interesting and provocative letter to his fans explaining his reasoning for allowing Nike to use his song "List of Demands ... have basically insisted that I choose ...

Nike (NYSE:NKE) fell in postmarket trading on Tuesday after management explained during the earnings conference call that the athletic apparel company was withdrawing its FY25 guidance and ...