Amazon isn't the only major retailer hosting a huge sale this week. Walmart is jumpstarting its holiday shopping season with a six-day Holiday Deals event from Tuesday, Oct. 8 through Sunday, Oct. 13,

Amazon Prime Day is for Prime members paying $14.99 a month, or $139 a year. For Targets' Circle Week, shoppers need to be signed up for the free Circle App. Walmart's sale is open to the public with Walmart+ members getting a 12-hour head start.

Major holiday sales are kicking off this week, starting with Target's on Sunday. Why it matters: Consumers are set to benefit from steep discounts ahead of Black Friday and Cyber Monday as the election and a late Thanksgiving push stores to launch promotions earlier.