The new Plezi Hydration aims to be healthier than the rest to stand out among its strongest rivals. It contains about half the sugar and sodium, over seven times the potassium, an ...

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market ...

Coke and Pepsi’s respective forays into prebiotic soda also come at a time when there is growing political discussion about ...

Coca-Cola and PepsiCo have launched ₹10 packs for their diet and light beverages, including Thums Up X Force, Coke Zero, ...

Mukesh Ambani is set to rupture the Indian markets known for its ‘pay less, get more’ attitude. This time, his product is ...

Over the last few years, emerging healthier soda alternatives have disrupted the traditional soda market like never before.

In a world where every brand claims to taste the best, PepsiCo is approaching the taste conversation differently by showing customers how good Pepsi is, instead of telling them.

Introducing You Can’t Hide Great Taste - an always-on brand platform that captures the pure, unfiltered expressions of joy ...

Cola’s founder, studied medicine at UNC. In August 2024, Pepsi secured the pouring and exclusive vending rights contract for UNC’s main campus.

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...