In the midst of cold and flu season, a La Crosse book store is providing a safe space for those who are more susceptible to illness.

LA CROSSE (WKBT) -- Pearl Street Books is launching "Mask Mondays." Every Monday, the store will be a mask-only shopping zone in order to reduce the risk of spreading germs. This will help give ...

(WLAX/WEUX) – Pearl Street Books in La Crosse is introducing Mask Monday, a day in which masks will be required inside the ...

Year after year, the Boulder Book Store stands out as a must-stop shop for anyone meandering the Pearl Street Mall. An intriguing layout makes browsers feel like they're in an old library ...