Gut-friendly fizz: How Coke and Pepsi are reinventing the soda wars
F or decades, the cola wars played out in Super Bowl commercials and fast food soda fountains, in taste tests and vending ...
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‘Gut Pop’ Is Injecting New Fizz Into the Beverage Aisle
Sodas claiming to be good for the gut are taking off. Now, Coca-Cola and PepsiCo are banking on them being good for the bottom line. With traditional soda sales gone flat, both companies are ...
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Will Pepsi’s ‘Anytime’ dig at Coke keep the fizz alive or fizzle out?
New Delhi: With The Times of India’s front page on Tuesday morning splashed with Pepsi’s jab at Coca-Cola’s "Half Time" campaign, echoes of the cola wars reigniting are reverberating across ...
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Pepsi taps into the ‘Youngistaan’ fizz; campaign breaks across TV channels today
Pepsi is unveiling its new brand campaign for 2008 on February 18, and the campaign features the recently signed on ambassadors Ranbir Kapoor and Deepika Padukone, along with old favourite Shah ...