If the culture’s standard of beauty — however misguided — has tended in the past to be Caucasian, this color is so body-part-pink that it could make Georgia O’Keeffe blush.

Pink—which may go back over a billion years—was once the color of fierce ancient hunters, powerful French women, and yes, boys.

For many feminine-presenting individuals, embracing the color pink goes deeper than simply wearing pastels. In fear of being viewed as inferior to others, women reject the color and bury their ...