Pirelli has launched the fifth generation of its P Zero tire, a model known for performance and control since 1985. Pirelli said it continues to evolve to meet the needs of the premium and prestige ...

MILAN, Italy — Pirelli Tire L.L.C. has launched the fifth generation of its P Zero ultra-high-performance tire. By combining artificial intelligence systems with algorithms designed by Pirelli, the ...

Pirelli's iconic tire, the preferred option for the world's premium and prestige car manufacturers, is now in its fifth generation. The P Zero brand, originally born out of Pirelli's long ...