The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Anyone who grew up going to the same restaurant weekly knows how much it stings when your favorite nostalgic spot undergoes a modern rebrand. A new logo is usually the first thing to come, and it's ...

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...