Are you a print subscriber? Activate your account. 6 min 18 sec ago By Ad Age and Creativity Staff - 4 hours 50 min ago By Garett Sloane - 4 hours 58 min ago 5 hours 28 min ago By E.J. Schultz - 7 ...
Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...