Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...

There is great business value in being viewed as an expert in your field. Benefits to positioning yourself as an authority include: peers giving greater weight to your opinions, consumers being more ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Research from the Brookings Institution notes that, despite broader geographic diversification, the Bay Area continues to ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with ...