Positioning is the lens through which everything else is built. As a leader, your role is to create that lens—and keep it ...

Chest-beating and proclaiming "we're No. 1" doesn't get the job done in B2B marketing. One way to test a positioning statement is to ask "so what?" Usually, you'll find a higher-level benefit when you ...

So, how do you go about it? Brand positioning research is the process of discovering how your brand fits into the market. In B2B, it analyzes how your company is perceived by the businesses you want ...

B2B tech marketing is shifting from a traditional ... not just pipeline and revenue but also customer experience, product ...

The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a ...

In this landscape, B2B tech CMOs and their teams need one thing today more than AI, regardless of industry: strategy.

Discover how top B2B brands like HSBC, Mitie, and Enfuce are using podcast integration to boost ROI and audience engagement.

today unveiled innovative enhancements to its B2B products designed to help sales teams operate more efficiently and streamline processes so they can respond quickly to market demands and focus on ...

A champion of work-life integration, she has helped position Cisco as a leader ... the conventional wisdom that B2C marketing is more innovative than B2B. She explains that B2B tech companies ...