UPM is positioning the portfolio as part of its Premium Performance range, with materials engineered for demanding conditions ...

UPM Adhesive Materials unveils a curated collection of Premium Performance label materials for wine and spirits packaging. Each material has been ...

Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s entirely the point. The discount retailer is pitching the ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande, chief revenue officer at Business Insider. The advertising industry ...

GREENSBORO, NC -- "Artisan", "Real", "simple", "fresh", "premium". Those are the new "it" words you're seeing on boxes and labels. But how legit are the descriptions ...

Store-brand colas carrying the Safeway Select, A&P Master Choice and Winn-Dixie Prestige labels, to name a few, have become increasingly popular with value-conscious consumers. And now retailers, who ...