No matter the size of your retail business, a catalog can help you increase sales. With high-quality images, word-processing software and a reliable color printer, there's no need for you to spend ...

A certain Wall Street Journal article has been causing quite a stir lately. The article discusses the fact that big retailers such as Bonobos, IKEA, Athleta and H&M are releasing traditional print ...

Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...

Five years after discontinuing its "Big Book" catalog, J.C. Penney plans to return to a modified print catalog strategy, finding through analysis that online sales were partly driven by what the ...

After more than five years away, and at a significantly smaller weight, J.C. Penney Co.'s print catalog is back. The company discontinued its often 1,000-page "Big Book" in 2009 and phased out several ...