Color influences perception, drives purchasing behavior, and creates instant recognition, all factors that directly impact a ...

While most of us might say we prefer quality over quantity when buying new products, marketers have long known this not to be the case. Especially in product categories where more really is better ...

Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular ...

A new leak suggests Apple isn’t done experimenting with color. The iPhone 18 Pro could arrive in brown, purple, and ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

Walmart was apologizing on Monday after an appalling description of a product by a third-party vendor made its way onto the retail giant’s website. The retailer was slammed early Monday after the ...