I think it’s rare when someone sticks to the career they started with when they entered the workforce. It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing and ...

Product marketing has been increasingly gaining importance in the advertising, marketing and communications world. It achieves the perfect synergy between product teams and marketing communications ...

Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mack McKelvey As an early ...

As the Product Marketing Alliance puts it, product marketing represents the intersection of different department goals in all successful companies. There's no getting around it; every department ...

Product marketing and product management teams have the same goal: to launch successful products that customers love. But having a shared vision doesn’t mean collaboration for the two orgs is always a ...

Opinions expressed by Entrepreneur contributors are their own. Product-market fit – when your product truly satisfies an underserved need present in a good market – is arguably the biggest factor ...

Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication ...

The market value of a product is the price point that is generally accepted by seller and buyer. While each customer may have a different perception of product worth, a primary goal of market research ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...