NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, and Chalice, a leader in custom AI-powered adtech, today announced that EDO’s outcomes data are now available in Chalice’s platform to optimize ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

NEW YORK—In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on linear TV for the first time. The change ...

Understanding how programmatic buying can boost your brand’s communication effectiveness, not just in theory but on an executional level, is the focus of Campaign’s next webinar brought to you in ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

Generative AI is reshaping digital advertising. In fact, 99% of marketing and business leaders are using AI in some fashion, according to a 2024 survey from the Marketing AI Institute. The reasons for ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

Explore 2026's digital advertising trends, spotlighting mobile growth, programmatic marketing, and content innovation—driving industry evolution and increased ad spend.