The global marketing firm Prophet was hired by the country restaurant chain to update the brand. The Wall Street Journal reported. In August, Cracker Barrel said it teamed with Prophet, which had ...

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand. The chain faced intense backlash after unveiling a new logo and redesigned stores that longtime ...

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...