Add Yahoo as a preferred source to see more of our stories on Google. May has been declared "Pure Michigan Month" as the state's tourism and travel theme hits 20 years since its introduction. Kelly ...

The state of Michigan has expanded its marketing push in recent years to include social media posts from online content ...

TRAVERSE CITY — Leaders from around the state gathered this week for the Governor’s Conference on Tourism, where they discussed how to best support Michigan’s multi-billion dollar industry. They laid ...

Michigan tax dollars have been used to pay dozens of social media influencers to promote Michigan on platforms such as ...

MICHIGAN — As New Yorkers pack subway cars, Texans sweat in sprawling heat and Ohioans dream of being Michiganders, their screens will flash with images of tulips blooming in Holland, waves crashing ...

Pure Michigan - the state’s iconic travel brand - will host its inaugural Superfan Day on Thursday, May 28 capping a monthlong celebration of the marketing campaign’s 20-year milestone. The statewide ...

MICHIGAN — Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism campaigns do the heavy lifting of promoting a state’s identity, amenities and ...

ACME — As the iconic “Pure Michigan” marketing strategy enters its third decade, the state’s tourism leaders say there are no plans to take their foot off the gas of Michigan’s signature promotional ...

I love this brand partnership just because it’s so innovative and unusual. Coca Cola and Pure Michigan have created a partnership marketing campaign. Images of Michigan’s sparkling waters, white sandy ...

May has been declared "Pure Michigan Month" as the state's tourism and travel theme hits 20 years since its introduction. Kelly Wolgamott, vice president of Pure Michigan, shares some of the ...

MICHIGAN -- Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism campaigns do the heavy lifting of promoting a state’s identity, amenities and ...