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Imagine you're at the movies: The lights have dimmed, the previews are over, chatter dwindles to a hush. You take a sip of soda through a straw. You pop some artificially buttery popcorn into your ...

Experts say that the distinctive packaging is about logistics — both for the theater, and for you and your buddies at the movies. Sharing is caring Rectangular theater boxes “make it easy [for ...