Celebrity Cruises is sailing into the river cruise market
Expect luxury river cruises in Europe with immersive itineraries, Edge Series design, locally inspired cuisine, and high-end hospitality.
Celebrity Cruises Announces Launch Of River Cruise Line
Building on its reputation as a premium ocean cruise line, Celebrity Cruises announced a new offering, Celebrity River Cruises, a luxury river cruise line. The line has already ordered ten new ships to compete in the highly profitable river cruise market.
Celebrity unveils river cruises brand
Celebrity Cruises is launching a new brand which will see it navigate the rivers of Europe. It announced Celebrity River Cruises, which will offer premium river cruise itineraries ‘to historic cities on the world’s most iconic rivers.’ It will initially launch in Europe. The brand has signed an order for 10 river ships to launch from 2027.
Celebrity Cruises generates excitement with its river cruise expansion
Travel advisors say Europe's rivers are ready for a new player with the reach of Royal Caribbean Group, Celebrity's parent company.
This popular line is launching river cruises in 2027. Here's where it will sail.
Celebrity Cruises will launch river cruises in 2027 with bookings opening this year. The news comes after Celebrity Cruises announced it had ordered a sixth Edge Series ocean ship. Celebrity Cruises is expanding to new waterways. The cruise line will launch river cruises in 2027, with bookings opening this year, the company announced Tuesday.
Why Royal Caribbean Group is betting big on luxury river cruises
Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.
Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
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