Key information on the 2025 Rolex 24 at Daytona, which will be held Jan. 25-26 at Daytona International Speedway.

Stars from NASCAR, Formula One, IndyCar, Formula E and World Endurance Championship will race around the clock in the Rolex ...

Since 1992, the winning drivers each receive a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona watch. How much it is worth? Well, Rolex doesn't list a price on its website.

Ringing in the new year, Rolex increased the cost of its yellow gold GMT-Master ... raising the retail cost of the Rolex Daytona chronograph in white gold to about $49,300 (£38,700) from $46,000 ...

A fire broke out Wednesday afternoon at Daytona International Speedway just three days prior to the Rolex 24. During the ...

Rolex Testimonee Coco Gauff’s watch game is still strong. Speaking to the media following her defeat of Switzerland’s Belinda ...

We are always scouring the web for the most amazing watches currently available, and each Friday Shopping Time shares five ...

If you’re looking for evidence of the increasing popularity of the Rolex 24 at Daytona and the IMSA WeatherTech SportsCar Championship season, one needn’t look further than across the street ...

One of Rolex’s most popular models, the Daytona, saw the greatest price ... Another model, the GMT-Master in yellow gold, is priced at $43,300 on Rolex’s website, a nearly 7% increase.

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow ... its gold watches in the U.K. last June, including raising the retail cost of the Rolex Daytona ...