Over the past few weeks, the resale price of Rolex's iconic "Pepsi" GMT Master II - named for its red and blue colourway – has shot through the roof amid speculation of its discontinuation. Now, ...

Rolex has discontinued all GMT-Master II models with the red-and-blue ‘Pepsi’ bezel, alongside other notable cuts, in a move that could reshape secondary market dynamics. The decision comes as the ...

The Rolex Pepsi is officially gone. On Tuesday at Watches and Wonders in Geneva, the Swiss watchmaker confirmed it had pulled the GMT-Master II ref. 126710BLRO from its catalog, ending the run of one ...

A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...

Over on Reddit, the regulars of the /r/rolex forum are celebrating the fact that they finally got one of their big guesses right. "We did it you sonsofbitches, we did it," writes user Sasquatchii. "We ...

Add Yahoo as a preferred source to see more of our stories on Google. Over the past few weeks, the resale price of Rolex's iconic "Pepsi" GMT Master II - named for its red and blue colourway – has ...