SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

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SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Seeking an SAP CRM Technical Consultant to implement, customize, and maintain SAP CRM solutions with expertise in ABAP programming and integration with SAP ECC and S/4HANA. Should you meet the ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

SAP's CX pursuits are flying under the radar - but does that mean SAP lacks a CX strategy or commitment? Check out my review of SAP's latest CX moves, including a catchup with Ritu Bhargava, President ...