All of your Facebook business-to-business (B2B) marketing data can now be found on one concise dashboard in Salesforce Lead Analytics for Facebook. Salesforce wants to help Facebook become a veritable ...

B2B marketing and sales teams have a new solution from Salesforce for creating account-based marketing (ABM) campaigns across email, web, social, and digital events. Salesforce has added two new ...

Today at Salesforce Connections 2018 in Chicago, Salesforce officially announced Salesforce B2B Commerce, billed as the solution that "meets the complex needs of the B2B buyer." This announcement ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More To paraphrase humorist and writer Mark Twain, email’s death as a ...

Salesforce announced an agreement to acquire the B2B commerce solution CloudCraze for an undisclosed fee. The acquisition further strengthens the company’s B2B eCommerce capabilities by bringing on a ...

Acquiring CloudCraze allows Salesforce to bring digital disruption to B2B commerce, connecting into CPQ and Service Cloud as well as its B2C commerce engine One of the recurring themes that CRM giant ...

CHICAGO & MALMÖ, Sweden--(BUSINESS WIRE)--inRiver, a leading provider of SaaS-based product information management (PIM) solutions, today announced it is now available on Salesforce AppExchange to ...

Qualified chief customer officer Dan Darcy served as Benioff’s right-hand man for years. Here are the three key principles he learned from his invaluable time at Salesforce. Here are three key lessons ...

It is often said that business-to-business marketers should look to their counterparts at consumer brands for inspiration. The ability to build brands, balance long- and short-term activity and ...

Salesforce wants to help Facebook become a veritable business-to-business (B2B) lead-generation channel. Traditionally, B2B organizations have used Facebook to surface contact information. However, ...