B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. At the heart ...

The CRM market leader unveiled B2B Commerce, a product derived from CloudCraze's e-commerce platform, and extending Salesforce's e-commerce cloud service born from its 2016 acquisition of Demandware.

With the help of AI, Salesforce can probably do without some staff. At the same time, the company needs salespeople trained ...

Dalton said he didn't expect the new Commerce Cloud to compete in the B2B market his company carved out for Salesforce. Customers understood the nuanced differences between consumer and business ...