Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. Simply put, the Lead Object, which is central to Salesforce’s design, completely messes with ...

B2B marketing will benefit from more automation thanks to Salesforce's new artificial intelligence (AI)-based, account-focused marketing and customer relationship management (CRM) tool.

That’s according to Salesforce‘s first “State of B2B Marketing” report, out today. About 2,200 full-time B2B marketers around the world completed the survey behind the report.

It’s coming up on two years since Salesforce acquired Pardot, and on Thursday the company enriched its resulting Sales Cloud B2B marketing-automation product with two new key capabilities ...

SAN FRANCISCO, Oct. 11, 2022 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today announced it has been positioned by Gartner, Inc. in the "Leaders" quadrant of the 2022 Gartner ...

Salesforce on Tuesday announced a new service that aims to help B2C and B2B companies build and customize loyalty programs. Built on the Customer 360 Platform, Salesforce said its new Loyalty ...

TradeCentric today announced it has updated TradeCentric for Salesforce B2B Commerce Lightning on Salesforce AppExchange, a leading enterprise marketplace for partner apps and experts. These ...

At Salesforce Connections 2018, B2B Commerce was officially announced. I asked Salesforce executives why this announcement matters, and gut checked it with customers. Here's what I learned.