Earlier this month, Salesforce.com chief executive Marc Benioff revealed that Salesforce is getting set to launch an “Analytics Cloud” product line at the company’s Dreamforce conference next month.

Salesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions as part of its cloud offering. The Marketing Cloud integrates CRM and marketing data with contextual ...

It's no longer just about what the customer does. It's becoming more about what the customer wants to do next. That's the idea behind Predictive Decisions, the new level of preemptive customer ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Salesforce Inc. is imbuing its 16-year-old Service Cloud with artificial intelligence agents in a new suite designed to deliver what executives described as a “conversation-first, agent-first” ...

Salesforce on Wednesday announced Predictive Journeys, a new suite of predictive intelligence solutions for the Salesforce Marketing Cloud to help predict the likelihood of customer engagement. The ...

Infer Inc., a leading predictive sales and marketing platform that helps companies win more customers, announced a new sales and account intelligence application called Infer Glance. This solution ...

Digital transformation is not only about the adoption of new technologies; it transforms the functioning of the organization ...