Not long ago, the internet was buzzing about “Sephora kids.” Not familiar with the term? It refers to the growing number of tweens shopping the aisles of beauty retailers and often posting their hauls ...

Kids have a growing skin care obsession perpetuated by fresh-faced underage influencers hawking elaborate, expensive routines. Girls as young as 7 follow routines that do more harm than good, ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Add Yahoo as a preferred source to see more of our stories on Google. New study shows 31% of skincare social media videos being created by kids under age 13. Products in skincare videos studied had an ...

Q: My 11-year-old daughter is asking me to take her to a cosmetics store to buy products for a skin care routine that she learned about on social media. Some of these products seem geared toward older ...

In an oversaturated skin-care market, Coco Granderson has quickly shown why her company truly stands out from the rest.

Teen "Get Ready With Me" videos trend on social media, but in real life, they can disrupt barriers, cause irritation, and even trigger allergic reactions. If you’ve spent any time scrolling through ...

Millennials created the wellness economy, and now it wants their children as customers.

As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below* With back-to-school season here, your tween may be looking ...