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Starting an advertising agency

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what you need to know.
Ad Age

5 tips from the Small Agency Conference on how to navigate contracts, M&A, the economy, AI and more

The French agency group handles PayPal's creative account through BBH USA.
Ad Age

Why integrated audience data is the secret weapon helping small agencies match big-agency performance

This week, Agency Brief has the exclusive on QuikTrip hiring an independent agency, plus a sunnier ad spending forecast.
Business Insider

Sam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.

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