PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

Ellsworth developed Poppi – then known as Mother Beverage -- in her kitchen in 2015 because she loved soda but was tired of the way it made her feel. She mixed fruit juices with