Prime Video is adding on-demand local and national news clips as Amazon joins other streamers experimenting with short-form video to capture younger viewers.

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

A study by TU Graz shows that algorithms used by short-form video platforms are particularly effective at keeping people with ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

A middle-aged man with a protruding belly strutted down a corridor of a dermatology clinic in Seoul as if it were a runway.

Short-form video, no longer an emerging trend, is now a primary content format, reshaping digital engagement across industries. Once limited to consumer-driven social platforms, short-form video has ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

“People don’t choose to have their media diet and their football allegiances bundled together. The feed does that for them.” The World Cup is the gift that keeps on giving (to me). I was swiping ...