Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

For heavy-duty trucks to transition to zero-emission vehicles, they will need access to new charging and alternative fueling infrastructure nationwide. A new federal document maps out the development ...

Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...

Effective operations are characterized by how well a firm can deliver value to its customer, according to Peter F. Drucker, political economist and business management scholar. An operations strategy ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Just in time for the Association of the United States Army (AUSA) Annual Meeting and Exposition, the U.S. Army Special Operations Command rolled out its new, Army Special Operations Forces (ARSOF) ...

Like all organizations, in-house legal teams are on a mission: balancing cost-effectiveness with operational efficiency while aligning with the organization's larger efforts. There are several ways to ...

One of the challenges that faces a growing business is expanding product offerings by producing new product lines, expanding existing lines or selling products in new markets. Product expansion ...