For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement, ...

On Thursday, Xiaomi unveiled a new logo for its sub-brand Redmi, a company specializing in affordable smartphones and consumer electronics in China. The red design symbolizes a daring spirit and ...

UC ANR launched a unified brand portfolio that ties together its many programs and institutes and demonstrates the scope of ...

Until now, Mercedes-Benz had never made a Maybach ultra-luxury SL, making this the sportiest Maybach ever made — but its focus is more on grand-touring comfort than sporting ability.

The Buick Electra sub-brand will spearhead GM China’s new energy vehicle (NEV) strategy in the Asian country, starting with the Electra L7 sedan.

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...

While Land Rover has a logo—the name-on-green emblem, connected by zoomy lines that remind us of the tow hooks one needs when it breaks down—Range Rover does not and has not since the first Rangie was ...

Audi has just launched a new EV brand in China, one of its largest markets in the world. The new sub-brand is called AUDI, in capital letters. To mark the occasion, the German automaker unveiled its ...

INDIANAPOLIS -- A massive revamp of the Indianapolis Indians brand, which includes new logos, uniforms, signs and a price tag of more than $500,000, was unveiled Friday night by the team at Victory ...

Toyota has come out swinging at this year’s Tokyo Motor Show, with the bold move of squaring up to the likes of Rolls-Royce ...

Most of us go car shopping for practicality but sometimes it's fun to dream. Automakers build ultra-exclusive models to ...

Chinese EV automaker NIO has been teasing its third marque, codenamed “Firefly,” for quite some time now. Recently, executives at NIO have confirmed when it will officially launch the new ...