New Orleans artist Tahj Williams used to stitch the Super Bowl logo and theme art in her sewing room, and now her creation is ...

before creating an all gold logo to celebrate Super Bowl 50. Then for Super Bowls 51 through 55 the logos changed to Roman numerals with the Vince Lombardi trophy sitting in the middle.

For a decade-long stretch, however, one aspect was noticeably stale. The Super Bowl logo went from a unique design each year to an annual re-hash. The NFL has made creative progress with it in the ...