Forbes reported that Pepsi has been a longtime sponsor of the show in the past. In September 2022, the NFL and Apple announced that Apple Music will become the new sponsor of the Super Bowl ...

Drake's first Australian tour since 2017 will start on the same day rival Kendrick Lamar performs at the Super Bowl half-time ...

Dr. Dre and Snoop Dogg have some serious heat on the way. But, a recent interview yielded a question and answer about The ...

The Athletic in September rolled out early predictions and odds of the songs the Pulitzer Prize-winning rapper would perform during the Super Bowl halftime show. Here are updated predictions, which ...

Advertiser excitement for the big game hasn’t wavered, with brands including Taco Bell, Coors Light and Instacart already ...

Kendrick Lamar's GNX addressed the controversy over his upcoming 2025 Super Bowl show after Lil Wayne expressed ...

The 2022 and 2023 shows won multiple Emmys ... but really the production of the halftime show.” Three months before Super Bowl LIX, the anticipation of an electric Lamar show is high.

The tour announcement came just after Kendrick dropped GNX, his first album since 2022’s Mr Morale & The ... The February Super Bowl will be the first time Kendrick's headlined solo - although ...

Apple Music replaced Pepsi as the halftime show's sponsor in 2022, Variety reported ... Kendrick Lamar was selected to headline the Super Bowl halftime show over Lil Wayne. Lil Wayne, whose ...