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“It did provide a marketing umbrella”: Take-Two CEO Said Kevin Hart’s Borderlands Movie Actually Helped Borderlands 4 Despite Bombing
The Borderlands movie didn’t capture the magic of the game, but surprisingly, it helped boost the brand’s Borderlands 4 ...
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Take-Two's CEO generously calls the cataclysmically bad Borderlands movie 'disappointing', but it still ended up helping sales of the games
Chatting to IGN prior to yesterday's Take-Two earnings call, Zelnick was able to find a silver lining. "Obviously that movie was disappointing. That said, it actually sold more catalogue.
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"Even when the hits aren't ours, they're a good thing for the industry."
Could Take-Two’s big games, and by that we really mean ... remains “really strong” despite the disastrous Borderlands movie, which bombed at the box office and was mauled by critics and ...