Addressable advertising used to be an add-on to extend audience reach, but it has increasingly proved to be the most ...

Due to "stagnating" sales for TV and radio broadcasters, the U.S. ad market is expected to grow at a slower pace than ...

In-theater advertising company National CineMedia Inc. is well-positioned to reap the benefits of cinema’s unique proposition ...

Magna, a media-research unit that is part of the IPG Mediabrands division of the ad-holding giant Interpublic Group, has ...

As Robert F. Kennedy Jr. settles into his role as President Donald Trump’s health secretary, one major promise he’s made is ...

Josh Weil, an Orange County teacher, has out-raised his Republican opponent, State Sen. Randy Fine, by almost 10 to one.

Take a trip back to Dollywood's beginning in 1986 with this video of scenes from TV commercials for the Pigeon Forge theme ...

The federal government launched ad campaigns at home and in the U.S. to boost Canadian patriotism and convince Americans that ...

A Philadelphia Eagles legend and two other well-known business leaders are featured in Meridian Bank’s first television ...

XR, a global technology company, has formed a new partnership with Scope3, which aims to decarbonize media and advertising, to integrate advanced carbon emissions data directly into XR’s platform.

As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year ...