Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Switzerland is trying to persuade business travelers to extend their trips through a new marketing campaign. Called “Fly another day,” the campaign features a 30-second video ad that encourages ...

As climate change reshapes the Alps, Switzerland’s winter tourism sector is adapting as demand for snowy getaways shows no sign of waning. Enter the “Boussole neige” (Snow Compass), a strategic tool ...

A stellar December with double-digit growth in hotel overnights from the UK helped make 2023 the most successful year for travel from the UK to Switzerland in over a decade. Compared to 2019 – before ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. Dianna and John Mellers had no idea what Swisstainable meant until they ...

Here's a pairing we didn't see coming: Robert DeNiro and Roger Federer. Ask the Swiss tennis star, recently named the new brand ambassador for Switzerland Tourism, and he'd say the same. “I am a huge ...