Your next pair of sneakers might soon come with a much higher price tag. In a bold and controversial trade move, former President Donald Trump has announced sweeping new tariffs—part of what he calls a “reciprocal” trade policy.

Having taken the hint from Washington and moved production out of China to Viet Nam, apparel and athletic goods makers are blindsided by tariffs.

The footwear and sportswear industries face a slew of challenges as their main sourcing regions are hit with high tariffs.