What exactly is value-based selling? It sounds pretty straightforward, right? In terms of understanding the concept, sure. Value-based selling focuses on your buyer and the value they receive by doing ...

Medical device manufacturers must be prepared to quantify the value of their devices in terms that can be compared with alternatives. Stephanie Kute If value-based purchasing hasn't impacted your ...

If you’re banking your future on selling your business, it’s time for a reality check. Think your business is worth millions? Think again. A recent survey revealed that 96% of small business owners ...

Companies can set prices, and market products and services in different ways. One option is to use value-based pricing and marketing. This method of pricing and marketing is consumer-focused, which ...

Health care is a deeply partisan issue, as the presidential campaign makes clear every day. Yet beneath the bitter debates and far from the daily headlines, Republicans and Democrats have quietly come ...

Andrew Bloomenthal has 20+ years of editorial experience as a financial journalist and as a financial services marketing writer. Somer G. Anderson is CPA, doctor of accounting, and an accounting and ...

In the world of Google Ads, profitability remains the ultimate goal, driving PPC advertisers to constantly refine bidding strategies. In recent years, value-based bidding (VBB) has helped businesses ...