To complement RedMedia's efforts, Grocery TV's media partnerships team will drive incremental brand revenue by incorporating Hy-Vee into its network of more than 5,000 grocery stores.

Hy-Vee has teamed up with Grocery TV to power in-store retail media for the grocer, according to a Wednesday announcement. Hy-Vee will add more than 10,000 screens to display advertising across more ...

Supermarket chain Hy-Vee is continuing to build out its retail media network, RedMedia, through a new partnership with in-store retail media solution Grocery TV. Grocery TV will now power more than 10 ...

Grocery TV will connect Hy-Vee's screens to The Trade Desk, enabling RedMedia, Hy-Vee's retail media network, to manage their off-site and in-store campaigns from a unified platform.