Speakers also discussed where virtual production is heading for features and TV — and how it might start to converge with virtual reality. By Carolyn Giardina Tech Editor Also speaking during the ...

During the final episode of Variety‘s Sustainability in Hollywood event presented by Toyota Mirai, Rob Bredow, senior vice president and chief creative officer at Industrial Light & Magic, and… During ...

The Verona line was developed with input from cinematographers and companies such as Epic Games and Sony Pictures. By Carolyn Giardina Tech Editor Sony has unwrapped a new ‘Verona’ line of the company ...

Certain technologies just limp along for years until they crystalize—and then suddenly its potential just explodes in your face. That has happened with virtual television and film production, which ...

BEIJING, Nov. 7, 2025 /PRNewswire/ -- iQIYI, China's leading online entertainment platform, successfully hosted its inaugural Virtual Production Open Day on November 2 in Hengdian, Zhejiang Province, ...

It’s not novel information that the world of media production is evolving faster than ever. Thanks to the rapid development and adoption of exciting new technologies, like virtual production, we’re ...

AI tools could help filmmakers overcome some of the current limitations in virtual production, contributing to an expected boost of the sector. That could mean sizable growth. The global virtual ...

A massive LED wall displays a stirring scene in which a helmeted actor mounts a prototype electric motorcycle before it appears to speed off down the highway. Meanwhile, a team of advertising company ...

Visual effects studio Industrial Light & Magic generated some buzz earlier this year with a video showcasing the innovative “virtual production” technology used in The Mandalorian, Disney’s wildly ...

I’m standing near a gas station in the American countryside. Small triangular flags, hung from the ceiling, flutter. The alphabet “E” in the glowing sign “Golden” flickers on the rooftop. The tube ...